By now you are well aware of the mass hysteria created by the tour de force of the meat industry’s marketing triumphs – the selling of the Paleo diet (forget “Where’s the Beef” and “Real Food for Real Men” – that was child’s play!). As you know from previous blogs, a cornerstone of this success has been the financing of faux news and the underwriting of faux best-selling tomes revealing the truth about how we should be eating.
The Atkins Diet was the break-out success story in this marketing strategy, which led ultimately to the Cave Man mania (aka Paleo) which now has half the world terrified of being attacked by run-a-way gluten. Since I take graduate students on a dozen or more weekend course retreats every year, I have the tiresome duty of collecting and passing on dietary restrictions to the camps and conference centers that we use. And as I’m sure you can guess, the number of students who require gluten-free choices (because they believe themselves to be “gluten intolerant”) grows by leaps and bounds. Taking careful note of which students have this unfortunate intolerance, I take further note of their food selections as they pass through the mess hall. I am still waiting to see my first gluten-intolerant student select healthful choices from the buffet line. Aside from eschewing gluten, they seem to eschew all buffet choices that don’t fit under the umbrella of junk as defined in our entreaty Don’t Put Junk in your Mouth. They follow a different path: Put Nothing but Junk in your Mouth!
I guess they got the memo about gluten being the source of all human infirmity. But missed the memo about the real infirmities plaguing western civilization in the 21st Century: obesity, cardiovascular damage (aka heart disease), diabetes, myriad cancers, etc. – none of which are scientifically connected to consuming gluten!